"What can I do to contribute a little bit to all those audio artists currently sitting at home, self-quarantined, eventually bored, frustrated, and definitely in need of their money to spend it on other things rather than gear?"
These were my thoughts on that evening I was about to prepare a newsletter for my almost 3500 subscribers.
Then I had this little weird idea: "Why don't you sell all your sample libraries for 1 EUR each for the next 24 hours?"
To be honest, I had some doubts about this sale, but overthinking stuff too much is never a good idea, and we hopefully all know that self-doubt probably killed more careers and opportunities than everything else.
So, I sent out my newsletter with the initiative mentioned above and joked around that eventually, two pizzas would be in for my girlfriend and me on the upcoming weekend.
What happened next was something I would've never believed. Let me put it like this. My phone pinged that often that I had to turn it on silent mode and upside down because the display never stopped flashing.
Fast forward 24 hours. I thought that I could extend this offer due to the enormous success, and in case someone is reading their emails a bit later or didn't catch a post on Facebook would still have a chance to grab my stuff.
All in all, I let this sale happen for around 72 hours, and when I set the price back to normal, my Shopify Sales Report showed something which was kind of hard to believe:
Now, I have to clarify a thing here before I go on.
First, this all wouldn't have been possible without you.
Second, I am not writing this article to brag around.
I am writing this to once again preach to everyone how fucking important it is to build some personal strategy that gets you safely through hard times ... and if I can do this, you can too!
It necessarily doesn't have to be a virus such as right now, messing everything up. It could merely be a phase of not finding any projects or you, desperately needing a bit of time off from work. We all know how stressful our job can be!
Keep in mind that it doesn't have to be a sample library store. It can be anything. Be creative! ... isn't that your profession by the way?
Last but not least, this action didn't just get me safely through all this mess, I was also able to donate 500 EUR to the Covid-19 Solidarity Response Fund for WHO ...
... and also enabled me to run another initiative to provide five audio artists with 100 EUR each who are struggling during that time.
One little weird idea plus building my personal brand and promoting myself the right away throughout social networks made this possible!
Don't come up with any excuses that you don't have time building passive income or a personal strategy like this. If you have time to binge-watch two seasons of whatever series out there, you have time!
If you have too much going on, take some deep breaths, forget all the action around and try to focus at least for a little bit, take some notes on what could be something you enjoy doing and at least start working on it. Even though it is just ten minutes!
If you are curious to learn more, you can check out my video online course Audio Artist Essentials right here.
In this course you will find nine information-packed video lessons that will help and inspire you to build your personal brand, grow your social networks and generate additional income streams. One thing less to worry about in the future!
Of course, you can always contact me. Thank you for your time and stay safe!